Fashion Designer | Scarves

From the heart of Jerusalem, Samar Daoud weaves stories into every scarf she designs. Inspired by the city’s rich history and tranquil beauty, she creates what she calls the “Peerless Scarf”—a piece that transcends borders, cultures, and traditions.

With a passion for fashion and a deep appreciation for craftsmanship, Samar has built The Boutique, where she brings her vision to life. Each scarf is carefully crafted, combining fabrics sourced from around the world with traditional Palestinian textiles and embroidery. The result is a fusion of Euro-Oriental influences—scarves that are both contemporary and deeply rooted in heritage.

More than just an accessory, her scarves spark conversations and bring people together. They embody a unique blend of cultures, colors, and traditions, carrying the essence of history and storytelling within every thread. Each piece is handmade, one-of-a-kind, and dedicated to celebrating the stories of women across generations.

"A story about a woman… forever creations… forever scarves."